b'COVER STORY|the way of privacy, said Kobak, especiallyWhen we add to our digital footprints path whilewhen it comes to the actions of employers. Employers have a legitimate expectation that using a system or network owned by our employers,their employees will obey the law, including HIPAA, and their various state privacy laws, our footprint can be followed in some way byKobak said. They have a legitimate expecta-tion that, during company time, the employee will refrain from controversial or demeaning anyone with the appropriate access to monitor andposts. You might have freedom of speech in public places, but employers have the right to record the online actions generated through thefire you if they feel that your work product, which includes your professionalism, badly use of that system or network. Generally speaking,represents the institution that you work for.This doesnt scratch the surface, however, that isnt doing many people a lot of favors, evenof the ramifications that come with an indi-vidual employee actually invading the privacy of another, which Kobak said tends to happen among those who work in the healthcare industry. more than we think when it comes to patients through online activity and text messaging.If they invade a patients privacy, they can three main strategies for purposes of followingvisited as well as comments shared by the userbe prosecuted and heavily fined, he said. online activity.on websites that allow for that level of engage- Additionally, inappropriate use of social The first would be to periodically reviewment. A 2017 survey by CareerBuilder report- media can lead to being fired. It can even trig-browser history and downloaded trackers andedly found that 70percent of companies usedger lawsuits.cookies, so you can see where someone hassocial media to screen candidates when hiring, been going, said Shindell, the founder, pres- up from 60 percent in 2016 and 11 percent inFLAGRANT FOOTPRINTINGident, and chief executive officer of Carosh2006. 1Additionally, more than half of employ- Both Shindell and Kobak believe the aver-Compliance Solutions, an organization thaters had found postings that led them not toage healthcare professional is taking too specializes in providing HIPAA privacy andhire a candidate for an open role. 1 many risks with their job security when it security consulting services. Cookies areThis ties into what Shindell highlighted ascomes to their behaviors online. Providing pieces of data that are sent from a websitethe second and third strategies that employ- information that can lead to identity theft, that the user accesses by the web browserers have become accustomed to performingsharing information about a patient on (i.e., the program through which the inter-Googling individuals to identify the socialFacebook, inappropriately accessing medical net is opened) to the computer system. Thesemedia sites that they are registered on and thenrecords, and unauthorized disclosure of data help systems and websites to rememberreviewing the activity that they find on thosemedical information are just a few exam-users habits. Commercially, these purposessites, followed by continuing to actively trackples of what can lead to big problems for may include helping the user to more quicklypeople (while not officially following them orproviders. And its not that everything complete online forms or purchases and byfriending them on these sites, although thathinges on the impact of ones employment, targeting users with specific ads based on theircertainly remains another option. Shindell stressed. browsing history. From the employers side,According to Consumer Reports, 4.8 mil-cookies can simply allow anyone with access toSTAYING ON TRACKED lion people used Facebook to share their a particular device to learn of the specific sitesTheres only one way to characterize howplans for a certain day - a detail that could tip that a logged-in user has visited. Similarly, cur- often our internet habits are on the radar,off burglars, 2Shindell said. Another survey rent and would-be employers are more likelyaccording to Shindell. The answer is con- found that 93 percent of respondents engage today to also attempt to follow an employeesstantly, he said. Everything you do onlinein unsafe online behavior that could jeopar-or candidates digital footprint through thegenerates a traceable event and imprint. dize their employers or their customers data, hiring of third parties that will, for instance,For example, when an online form is filledand 97 percent of respondents have access to cull through ones online activity through aout, that data is kept and can be utilized.sensitive or confidential company informa-process called machine learning, which uti- When we agree to a websites privacy prac- tion. 3Additionally, Shindell said professionals lizes algorithms in order to identify patternstices, we are generally agreeing to our informa- have been caught searching for a patient on of activity. These patterns can reveal negativetion being tracked and maintained, ShindellFacebook or through Google when they should activity in terms of the nature of online sitessaid. And at that point there isnt much innot have been doing so, violating HIPAA in 6 HEALTHCARE CAREERS|2019| www.elitecme.com'